Comcast Celebrates Diversity in Utah, Provides Opportunity for Women and People of Color-Owned Small Businesses

The deadline to apply for the next round of Comcast RISE services is June 17.  Comcast RISE is a multi-year, multi-faceted initiative launched to strengthen small businesses hard hit by COVID-19. Utah small businesses owned by people of color and women are encouraged to apply for the chance to receive consulting, media, and creative production services from Effectv, the advertising sales division of Comcast Cable, or technology upgrades from Comcast Business, based on their specific needs.

Women-owned businesses in Comcast services areas throughout Utah are eligible to apply for this program. This comes as part of an expansion of Comcast RISE earlier this year, to further its efforts to advance digital equity and help provide underrepresented small business owners with access to the digital tools and resources they need to thrive.

According to a 2020 study by the National Association of Women Business Owners, 42% of businesses in the U.S. are owned by women, with more than 1,800 new businesses being started every day. That’s nearly five times the national average. However, according to the same study, women-owned businesses are growing at only half the rate of those run by men, namely because women struggle to access capital and other resources to help them succeed. Additionally, according to the United States Census, in 2019, more than 1 million employer businesses in the United States were minority-owned.

Since the program’s inception, Comcast announced over 20 Utah small businesses as Comcast RISE recipients. This includes Brickyard Kennel – iPawd, inc., a woman-owned business and Comcast RISE recipient.

Our family business is largely dependent on the travel industry, which was greatly impacted by COVID-19,” said Margaret Wakeham, Owner and General Manager, iPawd, inc. “Now, as we work to recover, Comcast RISE has provided the computers needed to work remotely and tablets that will help with contactless check-in and reservations.”

Comcast RISE, which stands for Representation, Investment, Strength, and Empowerment, is part of Project UP, Comcast’s comprehensive initiative to advance digital equity and help provide underrepresented small business owners with access to the digital tools and funding they need to thrive. Over the next 10 years, Comcast is committing $1 billion to programs, like Comcast RISE, and partnerships to reach an estimated 50 million people with the skills, opportunities, and resources they need to succeed in an increasingly digital world.

In its first year alone, Comcast RISE provided more than $60 million in grants, marketing, and technology services to more than 6,700 small businesses owned by people of color – including Black, Indigenous, Hispanic, and Asian Americans.

More information and the applications to apply for marketing and technology services are available at


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