The world has changed since we launched our tv everywhere initiative in 2009. In a recent interview with Beet TV, Matt Strauss, General Manager and Senior Vice President of Video Services for Comcast, discusses how tv everywhere grew from a PC-focused initiative into a platform-agnostic play, giving people what they want, when they want and where they want on their device of choice.

In just 5 years, tv everywhere has matured from an edge case for early adopters to a staple in the daily TV viewing routine of consumers everywhere. According to a recent article in the New York Times, tv everywhere viewing soared 246% over last year. It’s a promising trend that illustrates not only the power of TV, but that given the choice, users will find ways to watch even more TV.

How is that possible?

We’re listening to users and working with industry partners to continually innovate and enhance the tv everywhere experience. We’re making it easier for users to access the content they love on the platforms they choose and creating a seamless, cross-platform experience whether at home or on the go.